About Us
Management Team
William de Laszlo (CEO and Co-Founder)
William graduated from Oxford Brookes University with a 2:1 in Information Systems, in 1999. In 2001, William founded the Domain Holding Company, a company that bought and sold domain names. The Domain Holding Company gave way to Pure Traffic in 2007. William also served 5 years in the British Army as a Captain before joining JP Morgan in 2007, acting as an intermediary between the investment bank and private bank. In 2001, William also set up WPDL Ltd, an investment management company that has invested in a number of successful start-ups. William is also a member of elite global domain community: www.domaincircle.co.uk. William's primary role with Pure Traffic focuses on building Pure Traffic‘s corporate infrastructure.
Sirena Wong (President and Co-Founder)
Sirena joins Pure Traffic with a plethora of product management and entrepreneurial experience in various industries, helping organizations remain in the forefront of their respective industries. She is a graduate of UC Berkeley, with degrees in Applied Mathematics, Computer Science, and Business Administration. Sirena has leveraged her technical and business experiences to create and market a wide range of products, building extensive relationships in the process. She brings with her expertise in strategic planning, technological innovation, and marketing to the Pure Traffic organization. As Pure Traffic's President, Sirena will oversee Pure Traffic's sales and marketing, business, corporate, and product development.
Board of Directors
David Arnold (Associate Fellow, Oxford's Said Business School)
David Arnold is current an associate fellow at Oxford's Said Business School, teaching Marketing to MBA students. Arnold also holds adjunct faculty positions in 2006-7 at London Business School (UK), IESE (Spain), Rochester (USA), Bern (Switzerland), and Ashridge (UK). He was formerly a marketing professor at Harvard Business School, where he was course head of the International Marketing and core Marketing courses on the MBA. He also works for a number of corporate clients. His doctorate is from Harvard.
Arnold has published widely including Journal of International Business Studies, Harvard Business Review, Sloan Management Review, International Studies of Management & Organization, and California Management Review. He is the author of over 30 Harvard Business School case studies and the book, “The Handbook of Brand Management” (1992 ff), The Mirage of Global Markets (2003 ff).